I cater to gamers in my little Etsy shop.
This is a small, but highly networked, group of ardent people. They game with passion, and can be fiercely loyal. And, they can also be very funny*. I have been blessed recently with some great buzz on the gaming boards. For example:
Gamer One: (Referring to the dimensions of the bags I make)
"You can also specify alternate dimensions for the bags. I have large hands, so I asked to make my bag about twice as tall and wider all around."
Gamer Two:
"Be careful when you ask for other dimensions, as some might just drive you mad."
Gamer Three:
"Yes. Marsbarn is that good."
*This is Geek humor, and may not be appropriate for all readers. Feel free to disregard, if necessary. If you want more Cthuluhu based humor take a look at this.